2016 Honda Pilot Featured In New Campaign From Honda

Anyone who tuned in for the Big Game this past weekend not only got to see an incredible game but a variety of highly entertaining star-studded commercials. Honda was one of the many companies that created a special Super Bowl spot which features a variety of famous faces and focused on the brand’s “Power of Dreams” slogan. The 2017 Honda CR-V was the featured vehicle as the spot focused on how the brand’s Power of Dreams led to the creation of a model that is now celebrating 20 years in production. The overall message was that you should never be afraid to dream big because all dreams are possible as long as you put in the time and effort to make them a reality. The brand took a unique approach to their message by featuring a variety of celebrities including Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy Kimmel, Stan Lee and Robert Redford as they shared how they followed their dreams from humble beginnings to where they are now. The unique element was that each celebrity was speaking as their younger selves from the pages of their high school yearbook. "Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America's best-selling SUV over the past two decades," said Susie Rossick, assistant vice president, Honda Auto Marketing. "To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams." You can see this motivating and inspirational spot below and be sure to stop by Clinton Honda to take a test drive in the 2017 Honda CR-V. "The Power of Dreams: Honda Rolls Out the Red Carpet for America's Best-Selling SUV; Celebrating 20 Years of CR-V." Honda Newsroom. N.p., n.d. Web. 06 Feb. 2017. < http://hondanews.com/releases/the-power-of-dreams-honda-rolls-out-the-red-carpet-for-america-s-best-selling-suv-celebrating-20-years-of-cr-v >.

April is Distracted Driving Awareness Month, and if you’ve been on the road recently you’ve probably seen more than a few people using their cell phones while driving. Even with laws put in place, it continues to be a persistent issue in this country and a result of many preventable accidents. In order to raise awareness for the dangers of distracted driving, Honda has created a new ad campaign to highlight how easy it is to make a mistake while texting and performing a different activity. Multiple studies have shown that almost everyone (98% to be exact) cannot multitask. In fact, the more confident you are in your ability to multitask, the more mistakes you’ll end up making. Through a series of videos, they show people attempting to multitask by performing everyday activities while texting. These include Texting and Vacuuming, Texting and Cutting Hair, Texting and Pet Sitting, Texting and Gardening, Texting and Making Pancakes, and Texting and Working Out. Not surprisingly, most of these attempts end in disaster. While the campaign is lighthearted, it brings light to how dangerous it is to use your phone while doing something as complicated and dangerous as driving. Watch the videos below and spread the word about Honda’s new campaign using the hashtag, #PhoneDownEyesUp!

advanced and innovative new 2016 Honda Ridgeline pick. The stars of the commercial, herding dog and its flock of sheep singing the Queen classic, “Somebody to Love.” The commercial integrates the Ridgeline’s exciting features like the available truck-bed audio system, standard in-bed storage trunk, and dual-action tailgate. It was directed by Oscar-nominated director Bryan Buckley aka the “King of the Super Bowl.” Honda is very excited about their return to the Super Bowl. Jeff Conrad, senior vice president and general manager of the Honda Automobile Division, remarked, "With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle."’ Make sure to tune into “A New Truck to Love” during the big game and catch a sneak peek in the article below! "Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial." Honda Newsroom. N.p., n.d. Web. 04 Feb. 2016.