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Anyone who tuned in for the Big Game this past weekend not only got to see an incredible game but a variety of highly entertaining star-studded commercials. Honda was one of the many companies that created a special Super Bowl spot which features a variety of famous faces and focused on the brand’s “Power of Dreams” slogan. The 2017 Honda CR-V was the featured vehicle as the spot focused on how the brand’s Power of Dreams led to the creation of a model that is now celebrating 20 years in production. The overall message was that you should never be afraid to dream big because all dreams are possible as long as you put in the time and effort to make them a reality. The brand took a unique approach to their message by featuring a variety of celebrities including Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy Kimmel, Stan Lee and Robert Redford as they shared how they followed their dreams from humble beginnings to where they are now. The unique element was that each celebrity was speaking as their younger selves from the pages of their high school yearbook. "Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America's best-selling SUV over the past two decades," said Susie Rossick, assistant vice president, Honda Auto Marketing. "To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams." You can see this motivating and inspirational spot below and be sure to stop by Clinton Honda to take a test drive in the 2017 Honda CR-V. "The Power of Dreams: Honda Rolls Out the Red Carpet for America's Best-Selling SUV; Celebrating 20 Years of CR-V." Honda Newsroom. N.p., n.d. Web. 06 Feb. 2017. < http://hondanews.com/releases/the-power-of-dreams-honda-rolls-out-the-red-carpet-for-america-s-best-selling-suv-celebrating-20-years-of-cr-v >.

In case you missed it, International Cat Day was this past Monday, August 8th. Many people took to social media to celebrate their furry feline friends, including Honda! You may have seen on one of our previous blogs, Honda has launched a new campaign called “Now is the Moment” that features customers finding their dream Honda to the perfect theme music. In honor of International Cat Day, Honda released a cat-tastic version of “Now is the Moment” cleverly called “Meow is the Moment” which features music sung by a choir of kitties. And we must say, it is purrfect! Check it out above.

Honda has always been a huge supporter of following your dreams, as seen in the brand’s “Power of Dreams” slogan. Now, they’re showing us that with the new redesigned 2017 Honda Ridgeline, if you can dream it, you can do it. Honda has released a brand new TV campaign for the truck to showcase how versatility and utility (as seen in the dual-action tailgate and lockable in-bed Trunk®) can help get the job done, no matter what it is. "A one-of-a-kind truck like the all-new Ridgeline deserves an innovative marketing campaign to communicate how this truck stands out among its competition," said Susie Rossick, Assistant Vice President of Marketing at American Honda Motor Co., Inc. "Our new campaign celebrates how Ridgeline defies convention whether used for recreation or work, to show consumers what sets it apart from the rest." Watch the newest TV spot below, and make sure to stay tuned until the end for a special twist. Then schedule your test drive at Clinton Honda today! "Honda Launches Marketing Campaign for the All-New 2017 Ridgeline Pickup: Truck's Incredible Versatility Showcased in New." Honda Newsroom. N.p., n.d. Web. 10 Aug. 2016. <http://hondanews.com/releases/honda-launches-marketing-campaign-for-the-all-new-2017-ridgeline-pickup-truck-s-incredible-versatility-showcased-in-new-power-of-ridgeline-tv-spot>.

As our customers from Annandale, Clinton, Somerville, NJ; and Easton, PA already know, the Honda Summer Clearance Event is in full swing! To celebrate the summer’s biggest sales event, Honda has just released a new ad series called “Now Is The Moment,” which celebrates the moment when you find the perfect Honda. In the ads, you’ll see customers experience a “love at first sight” moment with many of your favorite Honda vehicles and favorite pop songs too! "This eye-catching campaign celebrates that moment when a buyer falls for a new Honda, and the Honda brand begins an enduring connection with the customer," said Susie Rossick, Assistant Vice President of Marketing at American Honda Motor Co., Inc. "Ultimately, our goal is to break through the car sales-event clutter and remind people that summer is the best time to get a great deal on a Honda." Watch two of our favorite ads below and check out the rest on the Official Honda YouTube Page. "Honda Summer Sales Campaign Celebrates American Pop Music and the Moment You Lock Eyes with the Perfect New Honda." Honda Newsroom. Honda, 18 July 2016. Web. 26 July 2016.

Honda’s newest ad celebrates Memorial Day a monumental way - literally! National monuments have always been a huge part of American history, as we use them to celebrate our finest moments and adored citizens. And considering the amazing deals you can get on a Honda vehicle this weekend at the Honda Memorial Day Sales Event, Honda decided it deserved their own monument! Watch three rock climbers (with the help of some stellar pyrotechnics) create Honda’s Mount Savemore in the ad above.

April is Distracted Driving Awareness Month, and if you’ve been on the road recently you’ve probably seen more than a few people using their cell phones while driving. Even with laws put in place, it continues to be a persistent issue in this country and a result of many preventable accidents. In order to raise awareness for the dangers of distracted driving, Honda has created a new ad campaign to highlight how easy it is to make a mistake while texting and performing a different activity. Multiple studies have shown that almost everyone (98% to be exact) cannot multitask. In fact, the more confident you are in your ability to multitask, the more mistakes you’ll end up making. Through a series of videos, they show people attempting to multitask by performing everyday activities while texting. These include Texting and Vacuuming, Texting and Cutting Hair, Texting and Pet Sitting, Texting and Gardening, Texting and Making Pancakes, and Texting and Working Out. Not surprisingly, most of these attempts end in disaster. While the campaign is lighthearted, it brings light to how dangerous it is to use your phone while doing something as complicated and dangerous as driving. Watch the videos below and spread the word about Honda’s new campaign using the hashtag, #PhoneDownEyesUp!

advanced and innovative new 2016 Honda Ridgeline pick. The stars of the commercial, herding dog and its flock of sheep singing the Queen classic, “Somebody to Love.” The commercial integrates the Ridgeline’s exciting features like the available truck-bed audio system, standard in-bed storage trunk, and dual-action tailgate. It was directed by Oscar-nominated director Bryan Buckley aka the “King of the Super Bowl.” Honda is very excited about their return to the Super Bowl. Jeff Conrad, senior vice president and general manager of the Honda Automobile Division, remarked, "With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle."’ Make sure to tune into “A New Truck to Love” during the big game and catch a sneak peek in the article below! "Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial." Honda Newsroom. N.p., n.d. Web. 04 Feb. 2016.

As most Honda fans know, the brand’s popular catch phrase is “The Power of Dreams”. The philosophy behind this phrase is that we should never stop imagining or dreaming to come up with the next innovative. The brand has been promoting this ideal in a number of new advertisements that began towards the end of last year. The most recent advertisement that is backed with this theme featured the 2016 Honda Civic and it is simply called “The Dreamer”. This new 60-second spot starts off with a Honda developer as he is working on the drawing for the 2016 Civic, we are then taken inside his imagination to see the journey that the vehicle takes from initial concept on through the process until the final product is completed. See this innovative new spot in the video above and stop by Clinton Honda to take a test drive in the all-new redesigned 2016 Honda Civic!

Towards the end of last month Honda officially launched their Happy Honda Days Sales Event which we are celebrating here at Clinton Honda. We invite all of our customers from Annandale, Clinton, and Somerville, NJ; or Easton, PA to head on over to our dealership to find out more about all of the incredible offers that we currently have available. While you are here you should be sure to take a test drive in any of the new Honda models that we have in stock here at 1511 US Highway 22 East, Clinton, NJ 08801. In order to promote the Happy Honda Days event, the brand released a series of advertisements that were all part of a unique compilation. In each spot we see a small wooden house that with a series of small doors all over the front. When you open each door you are taken into a new world filled with people who are celebrating the holiday season with a little help from their Honda. Along with these advertisements, the brand has now released a few short behind-the-scenes videos that offer a glimpse into the making of each of these festive spots. You can see one of the new advertisements and one of the behind-the-scenes videos below and you can check out all of the spots on the official Honda YouTube page.

A humorous new advertisement for the 2016 Honda Civic has been released by the brand featuring the boys from the band One Direction. Throughout the new spot, the four famous bandmates are seen exploring this new model and checking out some of its more impressive features before ultimately giving it their full approval. This new spot was another collaboration between Honda and One Direction as over the summer the band headlined the Honda Stage as part of their 2015 Honda Civic Tour. Therefore, it is especially fitting that they would be part of the new spot for the 2016 model. "Honda Stage has enabled us to join forces with one of the most popular music groups in the world, One Direction, to help launch our all-new 10th-Generation Civic to a new generation of buyers," said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. "Honda Stage really is the culmination of our deep rooted history in music, starting with Civic Tour 15 years ago, and now comes full circle with a fun brand campaign introducing the exciting 2016 Civic." Source: http://www.hondanews.com/releases/one-direction-tv-spot-for-2016-civic-heralds-next-wave-of-honda-stage-honda-stage-brings-more-original-music-programming-expanded-list-of-digital-and-live-music-experiences

Last month, Honda released their unique new advertising called, “The Power of Dreams” which told the story of Honda’s innovative history through a series of animated drawings shown through a flipbook display. Recently, the brand released another advertisement simply called “Dreams” that builds upon the same theme and ideas from the previous spot. This new 60-second spot is focused on the 2016 Honda Accord, but it showcases this unique model in a creative way that reminds customers about the power of imagination and where dreams can lead you. In the new spot, we start off focusing on a young boy who is watching his father wash his car while he plays with his toy cars. Suddenly, his father’s car transforms into a race car as he imagines the sounds of the announcers and the crowd during a race at the track. As the boy grows older, his imagination continues to grow with him and he finds ways to make his everyday life more adventurous through his imaginative ideas. See this new spot in the video below for a creative reminder on the power of dreams and to catch a glance at the stylish new 2016 Honda Accord.

Honda recently launched a new marketing campaign centered around the all-new 2016 Honda Pilot. This new campaign will feature a mixture of Print, Digital and Television advertisements that will focus on the impressive new capabilities, versatility and premium features that are all available on this impressive new model. To start the new campaign, the brand released two new TV spots that are also available on their Youtube page. These spots are called “The Incredible Elite” and “Even Better”. “The Incredible Elite” is the centerpiece to the entire campaign as it creatively showcases some of the most impressive elements of the 2016 model. Through this advertisement, we see the 2016 Honda Pilot drive through a number of common situations in a simulator and in each situation, one of the model’s premium features is used to work through it. The Incredible Elite: “Even Better” is a companion spot, designed to show the impressive seating and storage capabilities of the 2016 Honda Pilot, while also showing how it is the ideal vehicle for families. In the spot, a family piles into their 2016 Pilot to head home from a day trip and the silence in the vehicle is broken when they begin singing the Weezer song “Buddy Holly”. The choice of song was made in order to create a spot that would be memorable and resonate with parents and kids alike. Even Better: "The campaign leverages the Pilot's strengths with two impactful spots, showing that the Pilot is 'Ready for Anything.' With its all-new styling, premium technology, and adaptability, it's the perfect vehicle for everyone," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc.