A humorous new advertisement for the 2016 Honda Civic has been released by the brand featuring the boys from the band One Direction. Throughout the new spot, the four famous bandmates are seen exploring this new model and checking out some of its more impressive features before ultimately giving it their full approval. This new spot was another collaboration between Honda and One Direction as over the summer the band headlined the Honda Stage as part of their 2015 Honda Civic Tour. Therefore, it is especially fitting that they would be part of the new spot for the 2016 model.
“Honda Stage has enabled us to join forces with one of the most popular music groups in the world, One Direction, to help launch our all-new 10th-Generation Civic to a new generation of buyers,” said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. “Honda Stage really is the culmination of our deep rooted history in music, starting with Civic Tour 15 years ago, and now comes full circle with a fun brand campaign introducing the exciting 2016 Civic.”
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