Honda Achieves New February Record

The Honda Division continues their strong start to 2016 with a new February record in sales. Honda sold 106,212 vehicles resulting in a 14.9 percent from February 2015. Honda trucks reached a total of 48,495 vehicles for the month, setting a record of their own. Honda cars had a successful month as well, with 57,267 vehicles.

The 2016 Honda Civic was largely responsible for Honda’s success as the brand’s best-selling model for the month. The Civic was also record setting, having sold 27,707 vehicles which was a 31.7 percent increase. The Accord had an impressive month increasing 19.3 percent to sell 25,785 vehicles. The CR-V was another record setter up 13.2 percent with 25,250 vehicles in February.

“Led by the all-new Civic, Honda cars are defying industry trends, even as our light truck models are red hot this winter,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With more versions of the Civic yet to go on sale and an all-new Ridgeline on the way, Honda is primed for an incredibly strong start to the year.”

“American Honda Sets New February Record; New Civic and Honda Division Lead with Second Consecutive Monthly Records.” Honda Newsroom. N.p., n.d. Web. 02 Mar. 2016. <http://www.hondanews.com/releases/american-honda-sets-new-february-record-new-civic-and-honda-division-lead-with-second-consecutive-monthly-records>.

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