Phillipsburg Area Honda Reports: Google Goes into the Car Insurance Game

Google has become the single stop for most of us. From weather to websites and sports scores to sales, Google is undoubtedly the heaviest hitter on the web. But Google has other interests, too. Phones and driverless cars, yes, but now Google is also working on its own car insurance offerings and your Phillipsburg Area Honda dealer wants to give you the scoop.

The What

The company is called Google Compare Auto Insurance Services and it’s managed to get licenses to sell or broker insurance in 26 states on behalf of six different insurance companies. What it will mean is you will be able to go to Google, search for insurance rates depending on your information, and then click to buy. The idea is that Google will be able to present you with as many as six different rates side by side for you to compare, hence the name.

The Why

Google knows that to survive as a business you need to grow, change, and adapt. Car insurance is rapidly moving online. Companies like Geico and Esurance have made it almost unreasonable to call someone or visit an actual store front. More and more, Google is looking to get into the games people search for the most. A lot of people use Google to search for a car insurance company, so it would be even better if they just kept clicking with Google itself.

The Result

It’s pretty unlikely that Google will ever offer to actually insure anything. The risk is too high for their other businesses, but it’s likely that before long you’ll be able to buy all manner of things through your search engine.

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