April is Distracted Driving Awareness Month, and if you’ve been on the road recently you’ve probably seen more than a few people using their cell phones while driving. Even with laws put in place, it continues to be a persistent issue in this country and a result of many preventable accidents.
In order to raise awareness for the dangers of distracted driving, Honda has created a new ad campaign to highlight how easy it is to make a mistake while texting and performing a different activity. Multiple studies have shown that almost everyone (98% to be exact) cannot multitask. In fact, the more confident you are in your ability to multitask, the more mistakes you’ll end up making.
Through a series of videos, they show people attempting to multitask by performing everyday activities while texting. These include Texting and Vacuuming, Texting and Cutting Hair, Texting and Pet Sitting, Texting and Gardening, Texting and Making Pancakes, and Texting and Working Out. Not surprisingly, most of these attempts end in disaster. While the campaign is lighthearted, it brings light to how dangerous it is to use your phone while doing something as complicated and dangerous as driving.
Watch the videos below and spread the word about Honda’s new campaign using the hashtag, #PhoneDownEyesUp!
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