Anyone who tuned in for the Big Game this past weekend not only got to see an incredible game but a variety of highly entertaining star-studded commercials. Honda was one of the many companies that created a special Super Bowl spot which features a variety of famous faces and focused on the brand’s “Power of Dreams” slogan. The 2017 Honda CR-V was the featured vehicle as the spot focused on how the brand’s Power of Dreams led to the creation of a model that is now celebrating 20 years in production. The overall message was that you should never be afraid to dream big because all dreams are possible as long as you put in the time and effort to make them a reality.
The brand took a unique approach to their message by featuring a variety of celebrities including Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin “Magic” Johnson, Jimmy Kimmel, Stan Lee and Robert Redford as they shared how they followed their dreams from humble beginnings to where they are now. The unique element was that each celebrity was speaking as their younger selves from the pages of their high school yearbook.
“Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America’s best-selling SUV over the past two decades,” said Susie Rossick, assistant vice president, Honda Auto Marketing. “To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams.”
You can see this motivating and inspirational spot below and be sure to stop by Clinton Honda to take a test drive in the 2017 Honda CR-V.
“The Power of Dreams: Honda Rolls Out the Red Carpet for America’s Best-Selling SUV; Celebrating 20 Years of CR-V.” Honda Newsroom. N.p., n.d. Web. 06 Feb. 2017. <http://hondanews.com/releases/the-power-of-dreams-honda-rolls-out-the-red-carpet-for-america-s-best-selling-suv-celebrating-20-years-of-cr-v>.
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