As most Honda fans know, the brand’s popular catch phrase is “The Power of Dreams”. The philosophy behind this phrase is that we should never stop imagining or dreaming to come up with the next innovative. The brand has been promoting this ideal in a number of new advertisements that began towards the end of last year. The most recent advertisement that is backed with this theme featured the 2016 Honda Civic and it is simply called “The Dreamer”.
This new 60-second spot starts off with a Honda developer as he is working on the drawing for the 2016 Civic, we are then taken inside his imagination to see the journey that the vehicle takes from initial concept on through the process until the final product is completed.
See this innovative new spot in the video above and stop by Clinton Honda to take a test drive in the all-new redesigned 2016 Honda Civic!
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