Honda has always been a huge supporter of following your dreams, as seen in the brand’s “Power of Dreams” slogan. Now, they’re showing us that with the new redesigned 2017 Honda Ridgeline, if you can dream it, you can do it. Honda has released a brand new TV campaign for the truck to showcase how versatility and utility (as seen in the dual-action tailgate and lockable in-bed Trunk®) can help get the job done, no matter what it is.
“A one-of-a-kind truck like the all-new Ridgeline deserves an innovative marketing campaign to communicate how this truck stands out among its competition,” said Susie Rossick, Assistant Vice President of Marketing at American Honda Motor Co., Inc. “Our new campaign celebrates how Ridgeline defies convention whether used for recreation or work, to show consumers what sets it apart from the rest.”
Watch the newest TV spot below, and make sure to stay tuned until the end for a special twist. Then schedule your test drive at Clinton Honda today!
“Honda Launches Marketing Campaign for the All-New 2017 Ridgeline Pickup: Truck’s Incredible Versatility Showcased in New.” Honda Newsroom. N.p., n.d. Web. 10 Aug. 2016. <http://hondanews.com/releases/honda-launches-marketing-campaign-for-the-all-new-2017-ridgeline-pickup-truck-s-incredible-versatility-showcased-in-new-power-of-ridgeline-tv-spot>.
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