Super Bowl 50 to Serve as 2017 Honda Ridgeline Television Debut

After its world debut at the North American International Auto show during January in Detroit, the new 2017 Honda Ridgeline will make its television debut on Sunday, February 7th, during Super Bowl 50. The commercial will be seen by over 100 million viewers and Honda will promote the 2017 Ridgeline across a multitude of platforms.

“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. “Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks. The multiplatform approach will enable Ridgeline to come out of the gate strong in 2016.”This marks Honda’s first official Super Bowl commercial spot since their “Hugfest” commercial in 2014.

The 2017 Ridgeline will be available at Honda dealerships during the first half of 2016 and will join Honda’s current line of innovative light truck models. Currently, Honda is on track to for a new record in light truck sales, with sales reaching almost 600,000 units as November came to a close.

Currently, the Ridgeline is being further worked on by Honda’s North American design and engineering team and is set to be manufactured at Honda’s auto and engine plant in Lincoln, Alabama.

“All-New 2017 Honda Ridgeline Pickup to Make Television Debut During Super Bowl 50.” Honda Newsroom. N.p., 18         Dec. 2015.

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