Days campaign. Now, the brand is expanding that campaign even further through the use of the new Instant Win card on Twitter making them the first automaker to take advantage of this new platform.
This is campaign is called #OpenTheCheer and will run for thirty days, ending on December 29, 2015. Each day Honda will post a short clip for the campaign and fans simply have to retweet it in order to enter for a chance to win the daily prizes which include digital smart watches and gift card prizes. Additionally, each time they retweet the video they will be entered for a chance to win the grand prize of a 2016 Accord Touring. The winner of the grand prize will be selected randomly once the sweepstakes ends.
In addition to the personal benefit from participating in this sweepstakes, you will also be helping Honda give back to a good cause. For every retweet, Honda will donate $1 up to $100,000 to the Pediatric Brain Tumor Foundation.
“Our goal for this campaign is to tap into the anticipation of giving and opening gifts during the holidays and Twitter’s Instant Win feature allows us to surprise our fans while helping to find a cure for children’s brain tumors,” said Susie Rossick, Assistant Vice President at American Honda Motor Co., Inc. “For Happy Honda Days this year we also want consumers to feel the joy and wonder that’s especially unique to Honda.”
Be sure to visit the official Honda Twitter page in order to enter for your chance to win!
“Honda Is First Brand to Utilize Twitters Instant Win Feature to Give Away Car.” Honda Media Newsroom. N.p., 30 Nov. 2015. Web. <http%3A%2F%2Fwww.hondanews.com%2Freleases%2Fhonda-is-first-brand-to-utilize-twitters-instant-win-feature-to-give-away-car>.
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