Honda Releases New Short Film “Paper”

 
introduced, the brand has built their identity around the idea of this phrase, using it to show not only the future innovative goals of the company, but the impressive steps throughout the brand’s history that have led to the dreamers of today.

Recently, the brand debuted a new short film called “Paper” that provides a unique look into the innovative history of the Honda Corporation. This spot shows a paper-flipping montage that is made up of thousands of hand-drawn color illustrations created by a number of different artists. As the illustrations flip through, they tell the story of the different advancements that the Honda brand has made over the course of six decades.

It starts out telling the story of how the company’s founder Soichiro Honda got his start by using a radio generator to power his wife’s bicycle and continues on through to the advancements of today which include the HondaJet, ASIMO, Indy Racing and much more.

“The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way,” said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. “This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda’s innovative nature and respect for personal achievement and contributions.”

You can see the new spot for yourself in the video above.

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