Honda recently launched a new marketing campaign centered around the all-new 2016 Honda Pilot. This new campaign will feature a mixture of Print, Digital and Television advertisements that will focus on the impressive new capabilities, versatility and premium features that are all available on this impressive new model. To start the new campaign, the brand released two new TV spots that are also available on their Youtube page. These spots are called “The Incredible Elite” and “Even Better”.
“The Incredible Elite” is the centerpiece to the entire campaign as it creatively showcases some of the most impressive elements of the 2016 model. Through this advertisement, we see the 2016 Honda Pilot drive through a number of common situations in a simulator and in each situation, one of the model’s premium features is used to work through it.
The Incredible Elite:
“Even Better” is a companion spot, designed to show the impressive seating and storage capabilities of the 2016 Honda Pilot, while also showing how it is the ideal vehicle for families. In the spot, a family piles into their 2016 Pilot to head home from a day trip and the silence in the vehicle is broken when they begin singing the Weezer song “Buddy Holly”. The choice of song was made in order to create a spot that would be memorable and resonate with parents and kids alike.
Even Better:
“The campaign leverages the Pilot’s strengths with two impactful spots, showing that the Pilot is ‘Ready for Anything.’ With its all-new styling, premium technology, and adaptability, it’s the perfect vehicle for everyone,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc.
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