Honda Released New Advertisement Called “Swing”
Honda is promoting their partnership with Little League Baseball through a new commercial that focuses on their “Power of Dreams” slogan. In this new spot, Honda shows the true importance of learning to follow your dreams and what can come of those who do.
The commercial features a young little leaguer who will grow up to become a professional baseball player. Right now, however, he is just another young boy with a dream stepping up to the plate to take a swing. The commercial shows glimpses of his promising future while ultimately focusing on the importance of the beginning of that journey, and how it all started with a bat and a dream.
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July Sales Totals Reported By Honda Division
For this past July, the American Honda Motor Co. reported an overall sales total of 131,409 units for the Honda Division, a 6.5 percent rise over the 123,428 units that were sold during July of last year. Additionally, total sales for all of 2015 so far have reached 797,323 units, a 1.6 percent increase over this same period in 2014.
“This is not only the strongest lineup of Honda light trucks in our history, from top to bottom it is one of the hottest lineups in the industry’s hottest segment—trucks,” said Jeff Conrad, Honda Division senior vice president and general manager. “What feels really good is that Honda automobiles are also showing considerable strength, even with the new 2016 Accord and all-new Civic on the horizon.”
Honda Division Sales:
- Odyssey increased by 17.8 percent with 12,851 units
- CR-Z reached 270 units
- CR-V increased by 11.4 percent with 31,785 units
- Accord reached 34,496 units
- Crosstour increased by 8.2 percent with 924 units
- Pilot reached 9,584 units
- Fit reached 4,332 units
- Civic increased by 3.7 percent with 31,139 units
- HR-V reached 5,909 units
The 2015 Honda Fit and the 2016 Honda HR-V have been included on the Kelley Blue Book list of the 10 Best Back-to-School Cars of 2015. This list is designed to help students who will soon be returning to school find a vehicle that is capable of fitting all of their unique needs. All of the vehicles on the list must have a starting MSRP of around $20,000 or less and each one was selected by a group of KBB experts who tested out all of the available new models to determine which would best match the needs of students.
The 2015 Honda Fit has a starting MSRP of $15,650* and comes equipped with standard features that include Multi-Angle Rearview Camera, Electronic Brake Distribution, LATCH System, USB Audio Interface, Bluetooth® HandsFreeLink®, Cruise Control, 12V Power Outlets, Air Conditioning.
The 2016 Honda HR-V has a starting MSRP of $19,115* and comes with a variety of standard features that include Remote Entry, LED Brake Lights, 60/40 Split 2nd-Row Magic Seat®, 17” Alloy Wheels, 5” Color LCD Screen, and more.
The 2015 Honda Fit is currently available here at Clinton Honda, and the 2016 honda HR-V should be arriving soon. Take a trip in from Annandale, Clinton, and Somerville, NJ or Easton, PA to our dealership located at 1511 US Highway 22 East in Clinton, NJ.
*MSRP excluding tax, license, registration, $820.00 destination charge and options. Dealer prices may vary.
Honda Unveils 2016 Accord In Silicon Valley
Silicon Valley is one of the most technologically advanced places in the world, so it’s fitting that just last month, Honda unveiled one of their most technologically advanced cars there. The 2016 Honda Accord will feature some of the most up-to-date vehicle technology that very few other cars have incorporated yet.
The Accord will also incorporate a new audio touchscreen interface as well as one of the safest vehicle technology systems on the road today, Honda Sensing. Other features will include HD radio, heated rear seats, front and rear parking sensors, and many more, further solidifying its role as one the market’s most technologically advanced vehicles.
“Where else to introduce the most technologically advanced midsize sedan, the 2016 Accord, than in Silicon Valley,” said John Mendel, executive vice president of the Automobile Division, American Honda Motor Co., Inc. “Customers want their vehicles to be more intelligently integrated with their smartphone-powered lives, and we are committed to delivering that experience starting with Accord, retail car buyers’ most popular vehicle the past two years.”
Honda’s largest manufacturing plant in the world recently celebrated its 30th anniversary. The Honda of America Mfg.’s Anna Engine Plant first began production of Honda engines on July 22, 1985, and in the past thirty years has produced over 20 million engines. Over the years, this plant has grown considerably, increasing not only their production level but their staff size and the size of the plant itself. When the Anna Engine plant first opened there were only 94 associates, a number that has now grown to over 2,800. Additionally, through expansions, the plant’s size has increased to 2.4 million square feet. bringing their production level increased from an annual capacity of 1.16 million four and six-cylinder engines.
Some of the plant’s most significant expansions have been seen in just the past four years as Honda has invested over $800 million in the facility, which includes the construction of the brand’s most technically advanced engine assembly line in North America, which was constructed in 2014. Additionally, through these expansions, the plant has recently begun production of turbo engines such as the 2.0-liter VTEC® Turbo which will power the next generation of Honda Civics.
“Even more critical than the investments Honda has made in new technology is the passion and challenging spirit that our associates bring each day to the task of advancing Honda quality, efficiency and performance for our customers here in North America and around the world,” said Paul Dentinger, Anna Engine Plant Manager. “Truly, our associates are powering the future of Honda.”
Roadtrip Fun In The Honda HR-V From Buzzfeed & Honda
Buzzfeed is known for its fun quizzes and trivia that can keep most entertained for hours. Recently, the site teamed up with Honda to release a new quiz that offers a roundtrip scenario where the users are traveling inside the all-new Honda HR-V.
The game it titled “What Will Happen On Your Next Road Trip?” and provides you with a scenario where you must enter in your first name and the names of three accompanying passengers. You then can choose from among four roadtrip destinations which include the beach, mountains, desert and the city. After you have made all of the selections you click on the “Start My Road Trip” button and a humorous road trip story is generated. You can play the game multiple times and see a different story for each location option.
Check out the quiz at http://www.buzzfeed.com/hondahrv/what-will-happen-on-your-next-road-trip?b=1#.clZA1QJb1w and then come see us at Clinton Honda where we have the 2016 Honda HR-V available for customers from Annandale, Clinton and Somerville, NJ or Easton, PA. Stop in anytime to see this model in person and see what it would really be like to go for a roadtrip in this impressive new model.
Honda knows that the one thing that can truly destroy a great summer road trip is car issues. Your car is the most essential component of a road trip, therefore, when issues occur it can throw you completely off course. This can be especially problematic if you have chosen to take your adventure to the road less traveled and are not near a place where you can get a quick repair done. Therefore, in order to ensure that all of their customers are road-trip ready, the Honda brand is highlighting their long line of Genuine Honda parts including their Honda Genuine Batteries.
Every Genuine Honda Battery had been designed and built by Honda engineers specifically to power the type of Honda model that yo drive. Additionally, each one is is backed by a 100-month limited warranty so you can rest assured knowing that the brand is prepared to back up their product for years to come.
Here at Clinton Honda we can perform a battery test on your vehicle to see if it is time to replace the battery. Come to see us today if you live near Annandale, Clinton and Somerville, NJ or Easton, PA to learn more about Genuine Honda Batteries or any of the other genuine Honda parts that we carry.
We have the 2016 Honda HR-V available here Clinton Honda where we serve customers from Annandale, Clinton and Somerville, NJ or Easton, PA. We invite anyone interested in this model to stop by our dealership and take it out for a test drive to see all that it has to offer, but if you would like to learn more about the vehicle specifics first then be sure to check out the new Research & Review page that we will soon release on this model. On this new page you will find a detailed breakdown on this impressive model including information such as trim levels, safety features, available features, engine and transmission and much more. Look out for the arrival of this page under our “Model Research” tab.
Honda has announced that two of the brand’s best-selling models have received AutoPacific 2015 Vehicle Satisfaction Awards (VSA) in their individual segments. The two award-winning Honda models were the 2015 Honda Fit and the 2015 Honda CR-V.
Each year, the recipients of the AutoPacific VSAs are chosen based on customer responses to a survey put out by AutoPacific. A total exceeding 66,000 new vehicle owners participated in this year’s survey answering questions regarding their satisfaction with their new vehicle based on 50 different vehicle attributes.
“These two models represent Honda’s core and growth segments, and we’re gratified to know that our customers are satisfied with their purchases,” said Jeff Conrad, senior vice president and general manager of Honda automobile division at American Honda. “Honda’s products are created by passionate engineers who take joy in producing the highest quality automobiles, and AutoPacific’s awards validate that enthusiasm, as well as tell us how well regarded the CR-V and Fit are in the industry.”
2016 Honda Pilot Featured In New Campaign From Honda
Honda recently launched a new marketing campaign centered around the all-new 2016 Honda Pilot. This new campaign will feature a mixture of Print, Digital and Television advertisements that will focus on the impressive new capabilities, versatility and premium features that are all available on this impressive new model. To start the new campaign, the brand released two new TV spots that are also available on their Youtube page. These spots are called “The Incredible Elite” and “Even Better”.
“The Incredible Elite” is the centerpiece to the entire campaign as it creatively showcases some of the most impressive elements of the 2016 model. Through this advertisement, we see the 2016 Honda Pilot drive through a number of common situations in a simulator and in each situation, one of the model’s premium features is used to work through it.
The Incredible Elite:
“Even Better” is a companion spot, designed to show the impressive seating and storage capabilities of the 2016 Honda Pilot, while also showing how it is the ideal vehicle for families. In the spot, a family piles into their 2016 Pilot to head home from a day trip and the silence in the vehicle is broken when they begin singing the Weezer song “Buddy Holly”. The choice of song was made in order to create a spot that would be memorable and resonate with parents and kids alike.
Even Better:
“The campaign leverages the Pilot’s strengths with two impactful spots, showing that the Pilot is ‘Ready for Anything.’ With its all-new styling, premium technology, and adaptability, it’s the perfect vehicle for everyone,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc.
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